Privacy Policy

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in law, technology, or our Services. When we do, we will revise the "Last updated" date above and post the new policy here. Significant changes will be communicated through the Services or by email when appropriate. Your continued use of the Services after any update constitutes acceptance of the revised policy.

Information We Collect

The personal information we collect depends on how you use the Services. "Personal information" means any information that identifies or relates to an identifiable individual. We collect information in three primary ways:

Information You Provide

• Contact details, such as your name, email address, company name, and phone number.
• Account credentials and preferences if you register for an account or beta program.
• Transaction data, such as purchase history, billing details, and shipping addresses when you order products or paid services.
• Content you submit, including support requests, survey responses, product reviews, or feedback.

Information Collected Automatically

• Usage data about your interactions with the Services, including the pages you view, features you use, referring/exit pages, and timestamps.
• Device and technical data, such as IP address, device type, operating system, browser type, and unique identifiers.
• Information gathered through cookies, pixels, web beacons, and similar technologies. See "Cookies and Analytics" below for details.

Information from Third Parties

• Service providers that host our infrastructure, process payments, deliver emails, or provide customer support tools.
• Analytics partners that help us understand product usage patterns and improve performance.
• Marketing partners that assist with lead generation, advertising, or event registrations.

We treat any third-party information in accordance with this Privacy Policy. MerchBase is not responsible for the accuracy of information provided by third parties or the privacy practices of external services.

How We Use Personal Information

We use personal information for the following purposes, and as otherwise described in this Privacy Policy or at the time of collection:

• Providing the Services, including operating the website, powering browser extensions, fulfilling purchases, and delivering requested content.
• Personalizing experiences, such as remembering preferences, tailoring product recommendations, and targeting relevant communications.
• Communicating with you about updates, support inquiries, transactional matters, or marketing content where permitted by law.
• Improving the Services, including benchmarking performance, debugging issues, and developing new features.
• Maintaining the safety and integrity of the Services by detecting, preventing, and responding to security incidents or fraudulent behavior.
• Complying with legal obligations, enforcing our agreements, and protecting our rights or those of our users and partners.

Cookies and Analytics

We use cookies and similar technologies to operate and improve the Services. Cookies help remember your settings, maintain sessions, measure traffic patterns, and show relevant content. You can set your browser to refuse or delete cookies; however, blocking cookies may impact site functionality. We may allow trusted analytics or advertising partners to set cookies or similar tools to provide aggregated usage metrics or to deliver MerchBase content on other platforms. These partners are required to process data on our instructions and consistent with this policy.

How We Share Personal Information

We do not sell personal information. We share personal information only in the circumstances described below:

• With service providers that perform services on our behalf, such as hosting, payment processing, analytics, customer support, fulfillment, or email delivery.
• With business partners when we collaborate on joint offerings, events, or promotional activities, provided appropriate safeguards are in place.
• With professional advisors, auditors, or insurers when necessary to obtain advice or manage risk.
• In connection with a corporate transaction, including merger, financing, acquisition, or dissolution, where permitted by law and subject to confidentiality.
• When required by law, subpoena, or other legal process; to enforce our agreements; or to protect the rights, property, or safety of MerchBase, our users, or others.
• With your consent or at your direction, including when you connect third-party integrations or share user-generated content.

Retention

We retain personal information for as long as needed to provide the Services, fulfill the purposes outlined in this Privacy Policy, comply with our legal obligations, resolve disputes, and enforce agreements. When information is no longer required, we will delete or de-identify it in accordance with applicable laws and our data retention schedules.

Security

We implement administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, destruction, use, modification, or disclosure. Despite these efforts, no system is perfectly secure. If you believe your interaction with us is no longer secure, please contact us immediately.

Your Rights and Choices

Depending on where you live, you may have rights to request access to, correct, delete, or receive a copy of personal information we hold about you. You may also have the right to object to or restrict certain processing, or to withdraw consent where processing is based on consent. To exercise these rights, email privacy@merchbase.co. We may verify your identity before fulfilling a request.

You can opt out of marketing emails by using the unsubscribe link in any message. Even if you opt out, we may still send transactional or service-related emails. Some browsers support the Global Privacy Control (GPC). When detected, we will attempt to honor GPC signals as required by applicable law.

User-Generated Content and Third-Party Links

Portions of the Services may allow you to submit content that is viewable by others. Information you share in public areas can be read, collected, or used by others and may remain available even after you remove it. The Services may also link to external websites or services. We are not responsible for the privacy practices or content of third-party sites, and we encourage you to review their policies.

Children's Privacy

The Services are not directed to children under 13, and we do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided personal information, please contact us so we can take appropriate action.

International Users

MerchBase is headquartered in the United States. If you access the Services from outside the U.S., you agree that your information may be transferred to, stored in, and processed in the United States and other locations where we or our service providers operate. These countries may have data protection laws different from those in your jurisdiction.

Contact Us

If you have questions or concerns about this Privacy Policy or our privacy practices, contact us at privacy@merchbase.co or by mail at MerchBase, LLC, 548 Market Street, PMB 37796, San Francisco, CA 94104.